We are now living in a difficult environment. The problem, I think, lies with the efficiency of publication. In these times of crisis, where production/ printing is not proving to be feasible at the present scale, publications should seek innovative ways of keeping their companies a float. Keeping up with society is their best bet. They need to consider going digital or just evening having a digital version of their issues. The cost of publishing will fall dramatically. It will only result of saving on materials, labour, manufacturing and distribution.When I say digital, I don't mean websites, I'm referring to a hand held device that mimics the quality and essence of their paper editions.
Presently this idea has only materialized for the book form with the Kindle and iPhone applications, but what about magazines and newspapers. An interface or device suitable for this nonlinear format has yet to be reviled. No one really want to loose the printed material, but everyone would not mind to have a digital impression of their favorite magazine or daily news they can take on the go.
This direction of publications not only prove to be cost efficient, but also environmentally friendly. I'm not suggesting forgoing print, I'm simply arguing that the two, digital and print, can work in conjunction of each other. The main task at hand is to designing an interface that even more practical than print, giving the reader the opportunity to customize their content and puruse at their liesure.
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